\n
Before We Start Today...
\nI want to talk to you about another one of my favorite newsletters from my good friend and fellow freelance writer, Vikra.
\nThe newsletter is called Cognition.
\nCognition is packed with tried and tested practical insights and theories on writing, freelancing, and content creation.
\nWhat's special about Cognition? The newsletter is entirely based on Vikra's experiences with his clients and experiments on their projects.
\nJoin 350+ engaged readers for FREE. Subscribe to the insanely insightful long-form content here.
\n
\n1 Copywriting Tip
\nTip: Name Your Products Nicely
\nI could’ve named this newsletter anything.
\nIn fact, 1-2-3 copywriting newsletter is a rather dull name.
\nBut it is simple, direct & clear.
\nPlus, it’s curious enough to make you go, “Wait…what do those numbers in a copywriting newsletter mean?”
\nYou see why it works, right?
\nNo, okay.
\nMaybe it’s just me & my smart ass.
\n
\nAnyway…
\nToday’s tip is about naming your products because, as far as I’m concerned, that’s 100% copywriting too.
\nGarry Bencivenga, one of America’s top copywriters, said that the best products have the benefits built right into them.
\nI agree, but the best names have something more.
\nThey should:
\n→Be memorable
\n→Align with the brand
\n→Resonate with audiences
\n→Communicate USP/Value
\n
\nOf course, you cannot get everything everywhere all at once, but these are some of the best practices.
\nThe thing is…a good name is like a good song.
\nIt stays in your head; when you think about it, it immediately comes to the tip of your tongue.
\nAnd the times we live in…I’m not just referring to physical products.
\n
\nNaming your courses, info products, and newsletters can be a worthy exercise to flex your copywriting muscles and differentiate them.
\nNow let me take you through some modern examples…
\n
\n2 Examples
\n1. Katelyn Bourgoin’s Newsletter
\nKatelyn’s newsletter is one of my favorites because I’m a big marketing & psychology nerd (as you must know by now).
\nBut the special thing about it starts with its name.
\nWHY WE BUY.
\nIt is so simple yet so memorable (hint: because it rhymes) and also because it literally sums up the entire newsletter in just 3 simple words.
\nThat’s the power of a good name. No matter what the product is.
\n
\n2. Kieran Drew’s Course
\nKieran Drew is a Twitter biggie, and he recently launched his course, which opened at $140,000.
\nThat’s massive, and of course, most of that revenue is because of Kieran’s personal brand and the wonderful sales page—which I broke down here, btw.
\nBut another thing that stood out was the name.
\nThe course is called High Impact Writing.
\nAnd that’s so on-point with Kieran’s brand of building a reputation & impact with writing.
\nNot money. Not a ghostwriting agency. Not digital products.
\nBut impact.
\nThe name is on-point and differentiates itself from other courses on the market.
\nPlus, it attracts buyers like Kieran, who want to write online to build an impact and their reputation because they know that if we focus on those things, money will come eventually.
\nThat’s the power of a good, on-brand, and benefit-driven name.
\n
\n3 Tactics for You
\n1. Stress your words
\nAs a creator, figure out what you repeatedly use in your content or what you stand for.
\nJust like Kieran, it becomes very easy to name something if you know how your brand is attached to it.
\nAnother excellent example of this is the CopyThinking community by George Ten.
\nGeorge consistently relied on the role of thinking in copywriting, so he combined those two words and made something unique.
\nSimple, not easy.
\n
\n2. Leverage Literature Tricks
\nThe best way to make your name more memorable is to write it in a more recognizable way.
\nThat means rhyming, alliteration, common phrases, pop-culture references, and more—if included in your name, could make it memorable.
\nThat’s why Katelyn’s Why We Buy sticks out.
\n
\n3. Keep it Contextual
\nIndian underwear brand Bummer has a great name because it is contextual.
\nIt’s underwear that’s soft and supports your bum. Plus, bummer is a common word, so people recognize and relate to it only when they see the product.
\nOtherwise, it'd only make them curious. Win-win.
\nWhether you do wordplay, include a benefit, or simplify the name—remember to keep it contextual.
\n
\nWell, that’s all I have for you today🤝
\n1 Copywriting tip, 2 Examples & 3 Tactics.
\nWhat do you think about naming in copywriting and today’s newsletter?
\nHit that reply button & let me know your thoughts, Reader!
\n(Yes, I reply to everyone)
\n
\nWhenever you're ready, here's how I can help you more for FREE:
\n1. ZERO to ONE Copywriting Resources (Notion download!)
\n2. I finally started being active on Twitter, and I am writing threads regularly. Check them out here!
\n3. Linkedin is my OG platform, so do connect if you haven't already!
\n4. Get my 15 psychology-based copywriting tips that work for any niche.
\n\n","recentPosts":[{"id":5797165,"title":"Copy Tip #79: How to make your copy more emotionally relevant, [FIRST NAME GOES HERE]?","slug":"copy-tip-79-how-to-make-your-copy-more-emotionally-relevant-subscriber-first_name","status":"published","readingTime":2,"campaignCompletedAt":"2024-06-09T13:53:15.000Z","publishedAt":"2024-06-09T13:53:15.000Z","orderByDate":"2024-06-09T13:53:15.000Z","timeAgo":"about 1 year","thumbnailUrl":"https://embed.filekitcdn.com/e/sGec4nQ4KrmvUXtrXxaBN5/rJkHMx6LDmE8icSwv4cXVN","thumbnailAlt":null,"path":"posts/copy-tip-79-how-to-make-your-copy-more-emotionally-relevant-subscriber-first_name","url":"https://1-2-3copywritingnewsletterbykushagra.kit.com/posts/copy-tip-79-how-to-make-your-copy-more-emotionally-relevant-subscriber-first_name","isPaid":null,"introContent":"This week, YOU, Reader, are joining 1000 people who’ll get this 79th edition in their inbox today. It’s called the 1-2-3 copywriting newsletter, where every week you’ll get: 1 Copywriting Tip 2 Examples 3 Tactics on how to use it for your business. Best part? You’ll get all the good stuff by investing less than 5 minutes weekly. Have you ever seen such a win-win situation? Me neither. Let's go! 💪🏻 1 Copywriting Tip Tip: Focus less on styles and more on angles. Today's tip is a mix of creative...","campaignId":15520300,"publicationId":12045096,"metaDescription":null},{"id":5736629,"title":" Copy Tip #78: How to Transform Your Copy By Changing Very Little? It's Simple, [FIRST NAME GOES HERE]!","slug":"copy-tip-78-how-to-transform-your-copy-by-changing-very-little-it-s-simple-subscriber-first_name","status":"published","readingTime":3,"campaignCompletedAt":"2024-06-02T11:46:02.000Z","publishedAt":"2024-06-02T11:46:02.000Z","orderByDate":"2024-06-02T11:46:02.000Z","timeAgo":"about 1 year","thumbnailUrl":"https://embed.filekitcdn.com/e/sGec4nQ4KrmvUXtrXxaBN5/g6ahfH5fT42kzSUAqdnMm2","thumbnailAlt":null,"path":"posts/copy-tip-78-how-to-transform-your-copy-by-changing-very-little-it-s-simple-subscriber-first_name","url":"https://1-2-3copywritingnewsletterbykushagra.kit.com/posts/copy-tip-78-how-to-transform-your-copy-by-changing-very-little-it-s-simple-subscriber-first_name","isPaid":null,"introContent":"This week, YOU, Reader, are joining 1000 people who’ll get this 78th edition in their inbox today. It’s called the 1-2-3 copywriting newsletter, where every week you’ll get: 1 Copywriting Tip 2 Examples 3 Tactics on how to use it for your business. Best part? You’ll get all the good stuff by investing less than 5 minutes weekly. Have you ever seen such a win-win situation? Me neither. Let's go! 💪🏻 Before You Read Further You might have noticed that I haven't really been consistent in May....","campaignId":15447631,"publicationId":11972427,"metaDescription":null},{"id":5557864,"title":"Copy Tip #77: Do You Know How to Write Ads that Don't Look Like Ads, [FIRST NAME GOES HERE]?","slug":"copy-tip-77-do-you-know-how-to-write-ads-that-don-t-look-like-ads-subscriber-first_name","status":"published","readingTime":2,"campaignCompletedAt":"2024-05-12T11:45:07.000Z","publishedAt":"2024-05-12T11:45:07.000Z","orderByDate":"2024-05-12T11:45:07.000Z","timeAgo":"about 1 year","thumbnailUrl":"https://embed.filekitcdn.com/e/sGec4nQ4KrmvUXtrXxaBN5/pYYov5cV76XpaAPus1QjKV","thumbnailAlt":null,"path":"posts/copy-tip-77-do-you-know-how-to-write-ads-that-don-t-look-like-ads-subscriber-first_name","url":"https://1-2-3copywritingnewsletterbykushagra.kit.com/posts/copy-tip-77-do-you-know-how-to-write-ads-that-don-t-look-like-ads-subscriber-first_name","isPaid":null,"introContent":"This week, YOU, Reader, are joining 1000+ people who’ll get this 77th edition in their inbox today. FINALLYYY, THANK YOU SO MUCH!🫶🏻 We're now 1000 subscribers strong (until some people unsubscribe after this email) It’s called the 1-2-3 copywriting newsletter, where every week you’ll get: 1 Copywriting Tip 2 Examples 3 Tactics on how to use it for your business. Best part? You’ll get all the good stuff by investing less than 5 minutes weekly. Have you ever seen such a win-win situation? Me...","campaignId":15231980,"publicationId":11756726,"metaDescription":null}],"newsletter":{"formId":2372481,"productId":null,"productUrl":null,"featuredPostId":null,"subscribersOnly":false},"isPaidSubscriber":false,"isSubscriber":false,"originUrl":"https://1-2-3copywritingnewsletterbykushagra.kit.com/posts/copy-tip-35-did-you-know-that-naming-your-products-is-also-copywriting-subscriber-first_name","creatorProfileName":"1-2-3 Copywriting Newsletter","creatorProfileId":50655}Hello, and welcome back to the new & updated version of my newsletter.
This week, YOU, Reader, are joining 450+ people who’ll get this 35th edition in their inbox today.
It’s called 1-2-3 copywriting newsletter, where every week you’ll get:
1 copywriting tip
2 Examples
3 tactics on how to use it for your business.
Best part? You’ll get all the good stuff by investing less than 5 minutes weekly.
Have you ever seen such a win-win situation? Me neither.
Let's go! 💪🏻
Before We Start Today...
I want to talk to you about another one of my favorite newsletters from my good friend and fellow freelance writer, Vikra.
The newsletter is called Cognition.
Cognition is packed with tried and tested practical insights and theories on writing, freelancing, and content creation.
What's special about Cognition? The newsletter is entirely based on Vikra's experiences with his clients and experiments on their projects.
Join 350+ engaged readers for FREE. Subscribe to the insanely insightful long-form content here.
1 Copywriting Tip
Tip: Name Your Products Nicely
I could’ve named this newsletter anything.
In fact, 1-2-3 copywriting newsletter is a rather dull name.
But it is simple, direct & clear.
Plus, it’s curious enough to make you go, “Wait…what do those numbers in a copywriting newsletter mean?”
You see why it works, right?
No, okay.
Maybe it’s just me & my smart ass.
Anyway…
Today’s tip is about naming your products because, as far as I’m concerned, that’s 100% copywriting too.
Garry Bencivenga, one of America’s top copywriters, said that the best products have the benefits built right into them.
I agree, but the best names have something more.
They should:
→Be memorable
→Align with the brand
→Resonate with audiences
→Communicate USP/Value
Of course, you cannot get everything everywhere all at once, but these are some of the best practices.
The thing is…a good name is like a good song.
It stays in your head; when you think about it, it immediately comes to the tip of your tongue.
And the times we live in…I’m not just referring to physical products.
Naming your courses, info products, and newsletters can be a worthy exercise to flex your copywriting muscles and differentiate them.
Now let me take you through some modern examples…
2 Examples
1. Katelyn Bourgoin’s Newsletter
Katelyn’s newsletter is one of my favorites because I’m a big marketing & psychology nerd (as you must know by now).
But the special thing about it starts with its name.
WHY WE BUY.
It is so simple yet so memorable (hint: because it rhymes) and also because it literally sums up the entire newsletter in just 3 simple words.
That’s the power of a good name. No matter what the product is.
2. Kieran Drew’s Course
Kieran Drew is a Twitter biggie, and he recently launched his course, which opened at $140,000.
That’s massive, and of course, most of that revenue is because of Kieran’s personal brand and the wonderful sales page—which I broke down here, btw.
But another thing that stood out was the name.
The course is called High Impact Writing.
And that’s so on-point with Kieran’s brand of building a reputation & impact with writing.
Not money. Not a ghostwriting agency. Not digital products.
But impact.
The name is on-point and differentiates itself from other courses on the market.
Plus, it attracts buyers like Kieran, who want to write online to build an impact and their reputation because they know that if we focus on those things, money will come eventually.
That’s the power of a good, on-brand, and benefit-driven name.
3 Tactics for You
1. Stress your words
As a creator, figure out what you repeatedly use in your content or what you stand for.
Just like Kieran, it becomes very easy to name something if you know how your brand is attached to it.
Another excellent example of this is the CopyThinking community by George Ten.
George consistently relied on the role of thinking in copywriting, so he combined those two words and made something unique.
Simple, not easy.
2. Leverage Literature Tricks
The best way to make your name more memorable is to write it in a more recognizable way.
That means rhyming, alliteration, common phrases, pop-culture references, and more—if included in your name, could make it memorable.
That’s why Katelyn’s Why We Buy sticks out.
3. Keep it Contextual
Indian underwear brand Bummer has a great name because it is contextual.
It’s underwear that’s soft and supports your bum. Plus, bummer is a common word, so people recognize and relate to it only when they see the product.
Otherwise, it'd only make them curious. Win-win.
Whether you do wordplay, include a benefit, or simplify the name—remember to keep it contextual.
Well, that’s all I have for you today🤝
1 Copywriting tip, 2 Examples & 3 Tactics.
What do you think about naming in copywriting and today’s newsletter?
Hit that reply button & let me know your thoughts, Reader!
(Yes, I reply to everyone)
Whenever you're ready, here's how I can help you more for FREE:
1. ZERO to ONE Copywriting Resources (Notion download!)
2. I finally started being active on Twitter, and I am writing threads regularly. Check them out here!
3. Linkedin is my OG platform, so do connect if you haven't already!
4. Get my 15 psychology-based copywriting tips that work for any niche.
Sign up for my newsletter, or try it before you keep your email hostage.
This week, YOU, Reader, are joining 1000 people who’ll get this 79th edition in their inbox today. It’s called the 1-2-3 copywriting newsletter, where every week you’ll get: 1 Copywriting Tip 2 Examples 3 Tactics on how to use it for your business. Best part? You’ll get all the good stuff by investing less than 5 minutes weekly. Have you ever seen such a win-win situation? Me neither. Let's go! 💪🏻 1 Copywriting Tip Tip: Focus less on styles and more on angles. Today's tip is a mix of creative...
This week, YOU, Reader, are joining 1000 people who’ll get this 78th edition in their inbox today. It’s called the 1-2-3 copywriting newsletter, where every week you’ll get: 1 Copywriting Tip 2 Examples 3 Tactics on how to use it for your business. Best part? You’ll get all the good stuff by investing less than 5 minutes weekly. Have you ever seen such a win-win situation? Me neither. Let's go! 💪🏻 Before You Read Further You might have noticed that I haven't really been consistent in May....
This week, YOU, Reader, are joining 1000+ people who’ll get this 77th edition in their inbox today. FINALLYYY, THANK YOU SO MUCH!🫶🏻 We're now 1000 subscribers strong (until some people unsubscribe after this email) It’s called the 1-2-3 copywriting newsletter, where every week you’ll get: 1 Copywriting Tip 2 Examples 3 Tactics on how to use it for your business. Best part? You’ll get all the good stuff by investing less than 5 minutes weekly. Have you ever seen such a win-win situation? Me...