This week, YOU, Reader, are joining 970+ people who’ll get this 71st edition in their inbox today.

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It’s called the 1-2-3 copywriting newsletter, where every week you’ll get:

1 Copywriting Tip

2 Examples

3 Tactics on how to use it for your business.

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Best part? You’ll get all the good stuff by investing less than 5 minutes weekly.

Have you ever seen such a win-win situation? Me neither.

Let's go! 💪🏻

1 Copywriting Tip

Tip: Add a Familiar Twist

Every copywriter wants to write a great headline or a clever one-liner.

And I don't blame you, Reader.

I'm not the kind of copywriter who says be clear, not clever because I genuinely believe that if you know how to play with words...

You can be both. Clear AND clever.

It's only when you have to choose between the two that you need to prioritize the former.

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But here's the fastest way to write a headline that's clear, clever, and memorable...

Ready? ...Drum Rolls 🥁...

Add a familiar twist

Let me break it down into two parts.

1. Familiar: Pick an idiom, slang, or phrase that's well-known and/or memorable.

2. Twist: Connect it to your product

It's about expecting to go left but then going right. It makes things fun and the message really sticks in your reader's head.

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Now onto some great examples...

2 Examples

1. Farm to Spoon

"I Scream, You Scream, We All Scream for Ice Cream" is a popular saying that came from a song that became a hit in pop culture.

This headline adds a familiar twist to that.

The common phrase gets attention.

The twist ties it to the product.

Less telling, more showing.

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2. The Wall Street Journal

"Money Talks" is a popular phrase that means those who possess wealth have power and influence.

The Wall Street Journal is a publication that simplifies financial and business news.

Hence, this familiar twist phrasing.

Easy to understand.

Easier to remember.

3 Tactics for You

1. Connect to Current Events

Use recent news or trending topics for relevance.

E.g. This stock is rising faster than the temperature in July.

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2. Cast a Wider Net

The more popular the phrasing, the more people would get it.

Think of that ice cream example.

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3. Don't Be Afraid to Go Specific

I know. This tactic directly contradicts the previous one but listen, if your people don't get it—it's a waste.

If you know specific phrases or industry slang, then attack those with your twist.

Not every popular phrase has to make sense for your business.

Well, that’s all I have for you today🤝

What do you think about adding a familiar twist and today’s newsletter?

Hit reply & let me know your thoughts, Reader!

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